WORKSHOPS: Marketing Track

What separates good advertising from bad...or just plain ugly? We will give and honest review of Native American casino advertising creative selected from across the country and provide insights to help attendees communicate more effectively with their target audiences, position and differentiate themselves from their competitors and build brand awareness in their market. Learn how to move your casino from commonplace advertising to extraordinary targeted communication.

Speaker:

• Allen Wallach (bio)
  Chief Executive Officer, Concussion Advertising

Questions on this session? Contact: allwall@concussion.net

Seasoned operators incorporate analysis in all phases of the decision making process. This workshop will educate attendees on key metrics to consider in evaluating the customer database and how to identify opportunities to grow revenue.

Are we growing market share? Are player values increasing? Are customers visiting more frequently? These are a few common questions casino operators are faced with often. This session will provide examples of reports used to answer these questions and an explanation of how to identify underperforming segments to develop strategies for improvement.

Craig Border of Marketing Results will present proven methods for evaluating the health of the customer database and database marketing programs. Case studies will be shared on how analysis has been employed to optimize database trends and grow casino revenues.

Speaker:

• Craig Border (bio)
  Marketing Results

This workshop will highlight American Indian Tribal Gaming self-empowerment while illustrating how to successfully plan and implement external and internal public relations and guest relations strategies during times of transition at your facility. We will discuss re-branding, public relations and guest service initiatives targeting all stakeholders, your patrons, employees, vendors, news media, and community. You can re-invigorate your property in record time, achieve a tremendous amount of success while attaining positive publicity for your casino and building "a sense of satisfaction with your employees and guests."

Speakers:

• Tracy Stanhoff (bio)
  President & Creative Director, AD PRO
  Former Tribal Chair, Prairie Band Potawatomi Nation
  President, American Indian Chamber of Commerce of CA

• Peggy Houston (bio)
  Director of Human Resources, Downstream Casino Resort

Join us as we discuss the business advantages of having both a casino and c-store/travel plaza on the same property. Whether you are in the design phase or you have an existing facility, we can show you how to improve your marketing ability. Our session will include design stages through merchandising, marketing and production. Discussion will include promotions, cross marketing, tribal member discounts and inner tribal agency fleet cards for your casino, travel plaza and/or convenience store. This is an excellent chance to learn about the promotional opportunities that lie within your property and how to take advantage of them. PNE Construction draws on years of experience to answer questions, review design scenarios and offer promotional suggestions.

Speaker:

• Mark Schlittler (bio)
  Business Development, PNE Corp.

• Gary Hansen (bio)
  Business Development, PNE Corp.

• Gary West (bio)
  Sales Representative, NW Pump & Equipment

Questions on this session? Contact: marks@pnecorp.com

Casino properties of all sizes and resources can use sports oriented events or programs to market their casinos for increased gaming revenue.

This program outlines how sports can help casino properties.  Al uses his 25 years of experience as a national boxing announcer and sports personality to put a fine point on ways in which sports can effectively market a property, increase gaming, while making customers happy. He offers specific tips on making sure boxing and mixed martial arts events work and can become staples of sports at your property.

Al also talks about other alternatives, especially for properties that don’t have the facility needed for those “bigger” sports events. He delves into the nuances of making card/memorabilia shows, celebrity driven parties, golf tournaments and extreme sports events work at your property. Al uses his vast experience in television to explain how that component can magnify the results from any event.

For casinos who have competitors in close proximity, sports can be the great difference maker. It can put you a step ahead of your competition and also provide ways to strengthen your bond with the community.  He offers tips on how to get involvement from business, civic, and governmental groups that will not only help the event but have long lasting positive effects for your casino as well as possible co-sponsorship opportunities.

Speaker:

• Al Bernstein (bio)
  Showtime Sportscaster, Showtime Network

Questions on this session? Contact: wordplayassoc@msn.com

Nightlife Entertainment has become a “must have” amenity for Resort Casinos. Choosing the right format, theme, and brand can positively impact your visitor’s stay and the venue’s bottom line.

Speaker:

• Scott A. Frost (bio)
  President, Titan Nightlife Group

Questions on this session? Contact: Scott@TitanNightlife.com or call 702-523-1208 (direct)