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WORKSHOPS: Tuesday Morning, April 22, 2008
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Tuesday Morning, April 22, 9:00 AM to 10:00 AM
Using Analysis to Optimize Revenue Growth |
Seasoned operators incorporate analysis in all phases of the decision making process. This workshop will educate attendees on key metrics to consider in evaluating the customer database and how to identify opportunities to grow revenue.
Are we growing market share? Are player values increasing? Are customers visiting more frequently? These are a few common questions casino operators are faced with often. This session will provide examples of reports used to answer these questions and an explanation of how to identify underperforming segments to develop strategies for improvement.
Craig Border of Marketing Results will present proven methods for evaluating the health of the customer database and database marketing programs. Case studies will be shared on how analysis has been employed to optimize database trends and grow casino revenues.
Speaker:
- Craig Border (bio)
Marketing Results
Craig Border has been part of the Marketing Results team since 1999. In that time he has managed accounts in gaming markets across the U.S. for national gaming companies, Native American casinos and racinos. He has created dynamic marketing programs that resulted in increased revenue and occupancy, and has experience working with all of the major player tracking systems.
Craig has assisted in the opening of numerous casinos while at Marketing Results, establishing players clubs and assisting in slot tracking system integration. His technological knowledge combined with marketing experience culminates in the development of innovative analysis products that empower decision-making. His knowledge of casino executives' needs led him to be an integral member of the AIM Advanced Intelligence MarketingT system development team. Today Craig oversees enhancements to the analysis process as well as client accounts. He is a graduate of the University of Nevada, Las Vegas.
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Tuesday Morning, April 22, 9:00 AM to 10:00 AM
Casino Master Planning - Design Doesn't Start at the Front Door |
Casino planning is no different than most other forms of planning – just
at a much larger scale and dealing with physical elements that, hopefully, will
be around for a long time. The challenge in master planning is getting past the
initial reluctance to look beyond the casino. This is understandable given that
the casino is the primary focus and all efforts are tuned to make it successful.
After all, without a successful casino, the catalyst for municipal and economic
development is limiting. The “contemplative process” of master planning
is often overshadowed by the “satisfy immediate goals” direction
of gaming development.
This reluctance, however, may be slowly melting away, and this workshop will
help point the way.
Master planning a casino facility should consider projects beyond the casino
front doors, even beyond the parking lot. It already includes discussions with
the tribal leaders, tribal members but should be expanded to include the local
government, planning agencies and community organizations. These discussions
lead to a more holistic understanding of issues facing not just the tribe but
the greater community, with the corresponding result of a master plan than considers
other needs – infrastructure, public safety, health, libraries, schools,
and community centers, for example – that meet the broader objectives of
the tribal community.
This workshop will cover:
- “Typical” planning process with gaming
- Necessity of community Master Planning
- Why the timing is right to do community Master Planning
Speaker:
- Brian L. Davis, AIA, LEED AP (bio)
Principal, JCJ Architecture,
Co-Founder and Director, Hospitality Practice
Brian Davis is an award-winning architect, nationally recognized for his design accomplishments in the gaming, hospitality and resort industry.
As JCJ's Hospitality Design Principal, Brian has lead the firm's design efforts for many of the nations most highly-visible and highly-successful gaming properties. Early work includes the world's largest - Foxwoods Resort, Gila River, and Wheeling Island; more recently completed accomplishments include Lincoln Park, the Seneca Niagara & Allegany properties; and work currently on the boards includes Mohegan Sun at Pocono Downs, Quapaw Resort and St. Regis Mohawk Casino. Mr. Davis' career focus on the "regional destination" resorts, Native American, and Racetrack Casino properties - covering scores of projects across North America encompassing millions of Square feet, and billions of dollars, has positioned him as a recognized leader in this highly-specialized project type.
Mr. Davis' demonstrated success results from his dedication towards in-depth understanding of each project's market and the expectations of it's patronage, combined with a creative and comprehensive knowledge of the facilities required to serve them, and an appreciation for business plans for which they are generated.
Brian and JCJ are best known for their absolute commitment to ensuring that the visions of each client are transformed into creative, dynamic, responsible, functional and spectacularly successful environments.
- Kristina Ennis Robinson, RA (bio)
Principal, JCJ Architecture,
Managing Principal, JCJ/Phoenix
A gifted designer with a career spanning over 20 years, Kristina Ennis Robinson, RA, has earned a preeminent reputation in the gaming and Native American design and construction industries for the holistic and passionate approach she brings to her work.
In 2005, Casino Enterprise Management magazine recognized Kristina as one of the "Great Women of Gaming," acknowledging the innovative vision, dedication, and mentorship that she incorporates into the design development process, as well as final project solutions. Kristina's innate desire to create and fabricate incorporates sensitivity to environment and culture, from conceptual design to the smallest detail of the built product, resulting in an award-winning portfolio of distinguished projects reflective of the professionalism she brings to her work and to the gaming industry as a whole.
Managing Director of JCJ's Phoenix office, Kristina has been a frequent contributor to industry publications and speaks at national conferences about both gaming and hospitality design, as well as development on Native American lands. She has been an Industry Representative for the Ad Hoc Committee on Indian Affairs for the Del E. Webb School of Construction at Arizona State University and is a founding member of the Planning and Panel Committee for ASU's Construction in Indian Country National Conference.
Questions on this session? Contact: lfredette@jcj.com |
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Tuesday Morning, April 22, 9:00 AM
to 10:30 AM
Food & Beverage Operations can be Operationally Cost Efficient and Profitable
[ This workshop will end at 10:30 ] |
There is a widely held belief that Food & Beverage is a necessary, costly
and operationally difficult to run evil requiring vast amounts of space. The
fact is that with proper facility planning, training and budgeting this negatively
perceived entity can be a big plus and not a loss leader.
This excitingly interactive workshop is designed to connect the dots when
planning a new and/or renovating or reinvigorating an existing Food & Beverage
facility.
Join in the discussion, as three of the Industries most experienced and respected
Food & Beverage Designers, Equipment Specialists and Operational Experts
share their experiences with you and provide valuable tested techniques on how
to ensure a targeted, cost efficient, customer focused and profitable Food & Beverage
operation.
Your will receive guidelines on such issues a budgeting for the facility,
avoiding costly construction/installation change orders, efficient use of space,
choosing the right equipment, menu planning, staff training and a wide range
of issues that affect daily operational costs.
Panelists include Marty Miles, former Corporate Vice President Food & Beverage,
Harrah’s Entertainment and President of Casino Food & Beverage Solutions,
LLC in Houston, Texas and Bernie Otis, a well respected F&B Consultant, writer
and speaker who is Senior Advisor, Kamran and Company, Inc.
Moderator:
- Bernard S. Otis – Panel Moderator (bio)
Director, Hospitality/Gaming/Resort Division
Kamran and Company, Inc.
Santa Barbara, CA
Bernie Otis is a well known and respected hands-on Food, Beverage and Laundry Facility Planning and Equipment Consultant, writer and Speaker, who received his entree into the Industry while working with the late Jay Sarno on the development of Caesar’s Palace and Circus Circus in the early 1960’s
He is actively involved as an Associate Member of NIGA, American Society of Professional Estimators, CNIGA and other Industry Groups. Bernie travels extensively working with major Casino’s Hotels and Resorts as part of the team of Designers, Architects, General Contractors and all of those involved in a Project to ensure that the best interests of the Owner/Developer are served.
Mr. Otis is actively involved in local and community affairs, is a trained Hospice Volunteer and Pas President of two Rotary Clubs. In 1978 he was among the founding volunteers who established the world famous Nathan Adelson Hospice in Las Vegas, Nevada. In 1980 he was the volunteer who was assigned the task of family notification during the tragic MGM fire in Las Vegas.
His unique insight into how to avoid costly change orders and meet realistic deadlines, while planning cost efficient F&B facilities has won him much acclaim. Kamran and Company, a Certified “WBE” is proud of its ability to help with the planning, equipment purchasing and installation for such Indian Gaming Facilities as Pechanga, Thunder Valley, Chukchansi and Chumash, to name a few.
Panelists:
- Adam M. Blumberg (bio)
President
JEM Associates West
Las Vegas, Nevada
Adam Blumberg is one of the leading Food Service Design Consultants in the
Country. In his close to 20 years in the industry he has been involved in operations,
design and construction, including a three year European style apprenticeship
of which two years was in back of the house training under a Certified Master
Chef and one year front of the house.
For 12 years he held positions with Bally’s and, The Dunes Hotel & casino,
as well as The Savioa Restaurant & Casino as Assistant Restaurant Manager,
Room Service Manager, Operational Analyst, Food & Beverage Manager, Catering
Director and General Manager.
Adam has been featured in the People Section of Casino journal and has not
only a hands on working knowledge of Food & Beverage operational needs, but
a clear understanding of the Design aspects of the Industry. His vast knowledge
and experience has contributed to the successful openings of such well known
Hotel Casinos as Paris Casino Resort and Hard Rock Hotel expansion.
His prestigious project list earned him national acclaim and recognition by
the Food Service Industry. In 2005 he was honored at the National Restaurant
Association Conference for the Food Service Facility Design of the year. He has
been and continues to be involved in numerous Indian Casino projects.
He believes that “There is no substitute for hands on experience”
His projects have included Disney’s California Adventure, Ameristar
Hotel/Casino and Spotlight 209 Casino. He has recently completed major work on
Westfield Shopping Center in Woodland Hills, Ca, numerous Hotel, Restaurants
and major buffet and industrial catering facilities
- Marty Miles (bio)
President
Casino Foods, LLC
Houston, Las Vegas
Marty Miles, former Corporate Vice President Food & Beverage for Harrah's Entertainment, where he played a major role in developing the organizations highly successful F*B Concepts. Marty uses his vast knowledge and experience to show operators of Casinos, Conference Centers, Country Clubs and other venues how to plan, budget and operate their F&B facilities so that they make a positive financial contribution to the bottom line.
His F&B Management Recruiting expertise has brought proven to be highly successful. He is a member of the International Food & Beverage Forum, has spoken at numerous Universities and Industry Conferences and holds a degree in Restaurant Institutional Management from Purdue University and is a Certified Hotel Administrator and Food & Beverage Executive.
Marty's ability to understand specific targeted market needs has helped him to developing menus that fit that need. His services include, but are not limited to hiring and training staff, establishing cost efficient work schedules and structuring purchasing agreements.
- Wayne Hickey (bio)
CEO
ROEL Construction
San Diego, CA
Wayne has over 30 years of experience working on a wide range of national
and local projects across many industries. Through Wayne’s leadership,
Roel has received numerous awards and distinctions including the number two national
ranking in the 2006 Construction Safety Excellence Award (CSEA), ranking 29th
in the 2007 Engineering News-Record (ENR) Top 400 Contractors listing and the
Better Business Bureau’s 2006 Torch Award for Marketplace ethics.
More than 89% of Wayne’s projects have been completed utilizing the
guaranteed maximum price (GMP) delivery method including numerous fast-track
projects. He is very involved in local and national community affairs and a sponsor
of outreach programs and foundations such as YMCA, YWCA, The Multiple Sclerosis
Foundation and United Cerebral Palsy, to name a few.
Among Roel’s diversified many diversified projects are facilities for Boyd
Gaming, Aqua Caliente, Morongo, Green Valley Ranch Station Casino. @9 Palms Las
Vegas, Cabazon Band of Mission Indians and Barona Casino. Wayne is happy to be
able to share his Knowledge of the Construction of Native American gaming facilities
with NIGA Attendees.
- Francis Dumont (bio)
VP and Managing Principal
Las Vegas, Nevada Office
Leo A Daly Architects
Frank graduated Magna Cum Laude from the University of Notre dame with a Degree
in Architecture. He directed the in-house departments of Resorts International
and the Trump organization. As a the VO and Managing Principal of one of the
worlds most highly recognized Architectural and Engineering firms he is directly
involved with and oversees a large staff of Architects, interior Designers and
related specialist.
Frank’s articles appear in The New York Times, Hospitality Design, Engineering
News Record, Progressive Architecture and Hotel and Resort Industry. He is actively
involved in Community service and takes a special interest in student life and
well being. Mr. Dumont is Chairman of the Liberace Foundation For The Performing
Arts and on Advisory Boards of both he University of Nevada College of Fine Arts
and the Lied Library. He often opens his home to philanthropic Events and creates
inspiring works for the Nevada Ballet Theatre.
Among the many Clients Frank and Leo A. Daly has, or is working with are;
Odawa Casino Resort - Traverse City, MI, Pueblo Sandia - Albuquerque, NM, Cocopah
Casino - Somerton, AZ, Casino Arizona -Phoenix, AX, Casino Del Sol – Tucson,
AZ, Santa Ysabel Casino – San Diego, CA.
Questions on this session? Contact: botis75@sbcglobal.net |
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Tuesday Morning, April 22, 9:00 AM to 10:00
AM
Turning the Table on Table Games: Enhance Your Games Performance |
With table game play increasing in most areas, operators need to find ways
to enhance revenue and bring more to the bottom line, not with typical methods
like payroll reduction or lessening of staff that sometimes hurt more than help, but
by using methods that will both enhance the bottom line revenue and also enhance
play and enjoyment by the customer.
Innovative options for our existing table games will be discussed, methods
that successful operators are using to give the player more betting options that
create more action while not changing the games that players like to play. Creative
side bet options, progressive betting scenarios, new bets on the layout, “mystery
jackpot options” and other table game methods will be discussed. All are
designed to enhance revenue on your table game product without adding more of
a financial liability!
Speaker:
- Vic Taucer, Casino Creations
Questions on this session? Contact: vtaucer@casinocreations.com |
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Tuesday Morning, April 22, 9:00 AM to 10:00 AM
Words Into Action: Responsible Gaming and its Impact on the Casino Floor |
Responsible gaming programs have become an integral part of casino policy,
as most gaming jurisdictions require casinos to establish these types of programs.
But how do these programs manifest themselves in a property’s day to day
operations? What are the practical applications of these programs, from employee
training to public education? And what new tools might be most useful to help
casinos meet regulations and develop a comprehensive program, if they do not
already have one?
Our understanding of gambling disorders has expanded dramatically within the
past decade. The National Center for Responsible Gaming (NCRG), a nonprofit
organization founded in 1996, has played a major role in this expansion of knowledge
through its support of research at distinguished research centers including Harvard
Medical School, Yale University Medical School, and Johns Hopkins University. The
NCRG is now focused on how to apply this knowledge to strengthen responsible
gaming programs and gaming regulations aimed at reducing gambling-related harms.
This session will examine responsible gaming’s impact on the casino
floor and also how new research will impact the types of programs that are implemented
in the future. Casino executives and researchers in the field will discuss what’s
working and what needs improvement. In addition, the session will be an opportunity
for audience members to offer their own ideas of what’s working and areas
where they would like to see future research relevant to the needs of tribal
gaming enterprises.
Moderator:
- Kate Spilde Contreras (bio)
Ph.D, Executive Director, Center for California
Native Nations, University of California, Riverside
Kate Spilde Contreras, Ph.D., is Executive Director for the Center for California Native Nations at the University of California at Riverside (UCR). Previously, Kate was a Sr. Research Associate at Harvard University's Kennedy School of Government, where she worked for the Harvard Project on American Indian Economic Development. Prior to her appointment at Harvard, she was the Director of Research for the National Indian Gaming Association (NIGA), an association of 184 tribal governments based in Washington, D.C. While at NIGA, Kate developed the National Indian Gaming Library and Resource Center. In addition, Kate was a policy analyst/writer for the National Gambling Impact Study Commission, a federal commission that produced a comprehensive study of U.S. gambling policy for Congress and President Clinton in 1999. In 2003, Dr. Contreras was named one of the "Top 10 People in Gaming Under 40" by Global
Gaming Business Magazine; in 2007, she was named one of 10 "Great Women of Gaming" by Casino Executive Magazine. She received her undergraduate degree from the University of Hawaii (1991), a Master of Arts from the George Washington University (1993), a Ph.D. in Anthropology from the University of California in Santa Cruz (1998) and M.B.A. from the University of California in Riverside (2007.) Her areas of research include the economic and social impacts of gambling and Indian gaming, responsible gaming and corporate social responsibility, needs assessment and program evaluation, federal recognition, and tribal governance.
Panelists:
- Sheila Morago (bio)
Executive Director, Arizona Indian Gaming Association
Sheila Morago is the Executive Director of the Arizona Indian Gaming Association (AIGA).She is a member of the Gila River Indian Community in Arizona. From 1998-2001, Ms. Morago was Director of Public Relations for the National Indian Gaming Association, based in Washington, D.C. She was recruited from NIGA to be the Tribal Liaison for Arizonans for Fair Gaming & Indian
Self Reliance, the Prop 202 campaign, where she coordinated all efforts between
Proposition 202's campaign office, the 17 Tribes belonging to the coalition,
and the tribal casino operations. In her capacity as Tribal Liaison, Ms. Morago
also designed and managed the successful outreach effort for Prop 202 in Arizona
Indian Country. Ms. Morago began her career in tribal gaming in 1994 when she
was appointed Director of Marketing for the Gila River Casinos. From 1994-1998,
she created the marketing department for this multi-million dollar enterprise
and opened two successful tribal casinos. Before joining AIGA, Ms. Morago was
Vice President of National Relations for Initial Impressions in Tempe, Arizona.
She was responsible for all political and public relations for tribal and non-tribal
clients. Ms. Morago was raised on the Gila River Indian Reservation, graduating
from high school in Casa Grande, Arizona. She attended the University of Arizona
where she studied Business and Public Administration. In January, 2006, Sheila
was named as one of 25 people to watch by Global Gaming
Business. She was also
named one of the "Great Women of Gaming" by Casino Enterprise
Management March/April issue, 2004.
- Valerie Murzl (bio)
Vice President of Human Resources, Station Casinos, Inc.
Valerie Murzl is the Vice President of Human Resources and Training for Station Casinos, Inc., one of the Country's largest public gaming locals companies with over 14,000 employees. A New York native, Valerie has been in Human Resources in the Hospitality industry for over 25 years. She brings spirit, energy and passion to the culture of Station Casinos in Human Resources and Training. As a result of Valerie's leadership, she strategically designed an HR/Training function that led to Station Casinos winning a place on the prestigious FORTUNE "100 Best Companies To Work For" list four years in a row (2005-2008). Through her leadership, Station Casinos also received 1st Place for "Best Gaming Company Committed to Diversity" from the Southern Nevada HR Association. Her accomplishments have been recognized by the numerous awards she has received on behalf of Station Casinos. These accomplishments include HR Executive of the Year Honoree by Human Resource Executive Magazine, "Woman of the Year" (NEWH), "Community Achievement Award" from the Las Vegas Chamber of Commerce and "Senatorial Recognition" from John Ensign "For making a real difference in the minds and lives of the young children of Nevada". Valerie was also named "Unsung Hero" and received the "Humanitarian of the Year" award from Goodwill for her efforts in building a strong partnership between Station and Goodwill. She was also recognized by The Asian American Group as one of the first recipients of the Community Excellence Award. Along with being a Corporate Executive, Valerie is a wife and mother of 3 girls.
- Christine Reilly (bio)
Executive Director, Institute for Research on Pathological
Gambling and Related Disorders, Division on Addictions, Cambridge Health Alliance,
an affiliate of Harvard Medical School
Christine Reilly is the Executive Director for the Institute for Research on Pathological Gambling and Related Disorders, Division on Addictions, Cambridge Health Alliance, a teaching affiliate of Harvard Medical School. She was appointed the first executive director of the Institute in 2000. She administers the Institute's research programs and coordinates educational activities such as the annual NCRG Conference on Gambling and Addiction and EMERGE (Executive, Management, and Employee Responsible Gaming Education). Reilly is a frequent contributor to the BASIS, providing a weekly report on research in the addictions, and the NCRG's monograph series. Previously, Reilly served as the first executive director of the National Center for Responsible Gaming where she launched the first competitive research grants program in the U.S. dedicated exclusively to supporting peer-reviewed scientific research on pathological gambling and youth gambling. Reilly was executive director of the Missouri Humanities Council, the state affiliate of the National Endowment for Humanities, for eight years. While in Missouri she served on the Governor's Literacy Council and on the board of directors of the LIFT-Missouri organization. Reilly graduated from Randolph-Macon Woman's College, magna cum laude, and earned a master's degree in American religious history at Vanderbilt University where she completed residency requirements for the Ph.D. She is a native of New York City.
Questions on this session? Contact: kates@ucr.edu |
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Tuesday Morning, April 22, 9:00 AM to 10:00
AM
Leveraging Technology to Meet the Minimum Internal Control Standards (MICS) |
Minimum Internal Control Standards (MICS) is a National Indian Gaming Commission (NIGC) requirement. Many Tribes with Gaming operations should develop an understanding of how technology can be used to address the MICS compliance requirements. In this presentation, Tribes can develop framework of understanding for the following: NIGC's MICS requirements for critical Tribal gaming operations, assessing current IT systems compliance to MICS, identification of critical MICS areas that can be addressed with proper IT design systems, IT design solutions for addressing critical MICS areas, proposed IT policy structures to address MICS IT, and on-site evaluation tools to review IT infrastructure for MICS compliance. Presentation will improve Tribe's Gaming Operations self-reliance and self-governance of IT by leveraging IT to address the MICS.
Speaker:
- Donna Miranda-Begay (bio)
Chief Executive Officer, NAVA Tech, Navajo and Tubatulabal
Donna is Tribal Chairwoman of the Tubatulabals of Kern Valley, CEO - NAVA
Tech Tribal Consulting, and member of the California State University of Sacramento
President's Community Advisory Board.
Her Life Through Services Experience:
- Legislative Advocate for 25 years, supporting Indian Health and Education,
Sacred Lands Bill, and develop improved government-to-government working relationships.
- National
Council on Urban Indian Health in Washington, D.C. (1997-1999)
- Chairperson of
the State's Chief Information Officers Strategic Planning for Information Technology
(2001-2002)
- Assisted UCLA with the design of California Health and Information
System (CHIS) (1997-1999)
- Sacramento Urban Indian Health Program - Chairperson
(1992-2001)
National Council on Urban Indian Health - Washington, D.C. (1997-1998), Council
Member
- California State CIO IT Strategic Planning Committee, Chairperson (2000-2001)
Former Governor Appointee (Gov. Davis and Schwarzenegger administration) State
Department of Rehabilitation
- California Water Resources Tribal Water Plan Communication
Committee Member (2007-Currently).
Education:
- B.S. Accounting and MIS, CSUS
- M.S. Computer Science - University of Phoenix
- Project Management - U.C. Davis
- Ph.D. ("in-progress") Leadership
and Organizational Behavior - University of Phoenix. Dissertation = "Impact
of Indian Gaming on California Tribal Leadership".
Questions on this session? Contact: drbegay@aol.com |
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Tuesday Morning, April 22, 9:00 AM to 10:00
AM
Staying Ahead of the Curve |
There are many exciting technological developments in the gaming industry, and
we want to help gaming regulators and commissions stay ahead of the curve. The
GLI team a long with other experts from the gaming industry will be presenting
the latest information regarding what is new from the lab, updates on new technology
including downloadable gaming, field inspections, verification tools, and network
security, information on the new GLI web site, and other key tools and items
for making day-to-day operations seamless.
Speaker:
- Michael Capen (bio)
Gaming Development Representative, Gaming Laboratories International
Michael Capen is a member of Gaming Laboratories International's development team based in GLI's Las Vegas Service Center. His primary responsibilities are focusing on GLI's clients in charitable gaming for the entire U.S and Tribal gaming in five states.
Capen's history in charitable gaming dates back to 1999, when he began working for the Virginia Department of Charitable Gaming. At the Department, he rose through the ranks quickly from Inspector to Licensing, Inspection and Training Administrator spending six years as a regulator. Prior to his time at the Department, Capen was a Naval Officer for 21 years.
Questions on this session? Contact: m.capen@gaminglabs.com |
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Tuesday Morning, April 22, 9:00 AM to 10:00
AM
Sports - A Difference Maker for Your Casino |
Casino properties of all sizes and resources can use sports oriented events
or programs to market their casinos for increased gaming revenue.
This program outlines how sports can help casino properties. Al uses
his 25 years of experience as a national boxing announcer and sports personality
to put a fine point on ways in which sports can effectively market a property,
increase gaming, while making customers happy. He offers specific tips on making
sure boxing and mixed martial arts events work and can become staples of sports
at your property.
Al also talks about other alternatives, especially for properties that don’t
have the facility needed for those “bigger” sports events. He delves
into the nuances of making card/memorabilia shows, celebrity driven parties,
golf tournaments and extreme sports events work at your property. Al uses his
vast experience in television to explain how that component can magnify the results
from any event.
For casinos who have competitors in close proximity,
sports can be the great difference maker. It can put you a step ahead of your
competition and also provide ways to strengthen your bond with the community. He
offers tips on how to get involvement from business, civic, and governmental
groups that will not only help the event but have long lasting positive effects
for your casino as well as possible co-sponsorship opportunities.
Speaker:
- Al Bernstein (bio)
Showtime Sportscaster, Showtime Network
Al has been a national sportscaster since 1980, carving out an eclectic career that includes his work on television, radio, stage performing, and speaking.
On television Al's been the "voice of boxing" for ESPN and Showtime for 27 years, and boxing analyst for NBC at the 1992 and 1996 Olympics. His work at these networks has earned Al critical acclaim and numerous awards. Al also covered major league baseball, NBA basketball, and the NFL draft for Sportscenter.
Al has performed at major casinos in Las Vegas and Atlantic City, and riverboat and Native American casinos around the country. He currently makes appearances at VIP and player development gatherings, and boxing matches at these casinos. In his "Evening with Al Bernstein," he entertains casino customers with his stories, video highlights and a lively Q&A session.
As a speaker, Al has criss-crossed the country with keynote and motivational presentations and entertaining and humorous after dinner programs.
Questions on this session? Contact: wordplayassoc@msn.com |
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Tuesday Morning, April 22, 9:00 AM to 10:00
AM
Effectively Managing Your Talent: An Organizational Behavioral Approach to Optimizing Performance |
Attracting, managing and retaining talent within the competitive hospitality
industry and tribal gaming environment is a continually challenging endeavor
for HR professionals, executives, and operations managers. We aren’t referring
to “talent” as bodies in chairs or floor-walking zombies, we mean
highly motivated, committed and skilled individuals who can and will contribute
to your bottom line. Hard to find? Where are they, you ask? The majority of them
are probably on your payroll right now. The key is to maximize their performance.
In this workshop, we will present and discuss approaches and tools which incorporate
effective human behavior dynamics to enhance your performance management system
and processes. We will assess the current and potential links and/or breakdowns
in your system … from recruiting & hiring, to training & development,
to performance evaluation & coaching, to communication, reward & recognition,
and engagement. You will leave this session with valuable insight and tangible
recommendations for managing and optimizing your talent.
Speakers:
- Deborah Waitley, Ph.D. and Tai Broach, Ph.D. (bios)
Managing Partners, 4 Winds Consulting Group
Dr. Waitley and Dr. Broach bring a wealth of knowledge from the field of organizational
behavior and psychology, as well as from hands-on experience managing tribal
casino training and organizational development departments.
Dr. Broach holds a dual Ph.D. in Clinical & Industrial Organizational
Psychology and is a core adjunct faculty at National University in the subject
of Training in Organizations. She has worked as an executive coach, utilizing
feedback assessments for a leadership team of top government officials. She holds
a number of tribal gaming certifications and was instrumental in designing successful
management, supervisory and customer service academies.
As a published author, Dr. Waitley holds a Ph.D. in Transpersonal Psychology
and has led major talent management, leadership development and organizational
improvement initiatives for such companies as AIG, Turner Broadcasting, Cox Communications
and GTE/Verizon. Most recently for Viejas Enterprises, she directed the organizational
development and training department, along with the internal communications and
marketing department, to help drive change, productivity and employee engagement.
Contact Email: dwaitley@4windscg.com
Please feel free to contact us before the session if you would like to discuss something specific to your situation.
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Tuesday Morning, April 22, 9:00 AM to 10:00
AM
Raving Certification Track: Creating an Effective Casino Marketing Plan - Part I: Producing and Writing the Plan |
Casino marketing plans can run the gamut from a tweaked budget document "handed down" from the CFO, to a thick encyclopedia version of a plan, listing every marketing factor, rationale and detail known to mankind. But what makes up an effective casino marketing plan and how should you produce one? In Part I of this "Marketing Plan 101," savvy Indian gaming marketing managers from diverse gaming markets will share their tips for producing a quality, actionable document.
Moderator:
- Toby O'Brien (bio)
Vice President of Marketing, Raving Consulting Company
Toby entered the gaming business in 1994 as Marketing Director for Bronco Billy's
and Buffalo Billy's Casinos in Cripple Creek, Colorado, following a 12-year management
and fund-raising career with the March of Dimes Birth Defects Foundation in New
York and Colorado. As Vice President of Marketing and Client Services for Raving
Consulting Company since 2001, Toby focuses her expertise mentoring casino marketing
executives and staff and has assisted in the assessment, development and implementation
of strategic marketing plans for more than three dozen Native American, commercial
and government casinos. She has published articles in Casino
Journal, Strictly Slots, Casino Player, Gaming Today and Native
American Casino Magazine. Toby
has served on the Advisory Board for the Nevada Council on Problem Gambling and
previously organized their annual fund-raising golf tournament. She is a graduate
of Oneonta State University, New York.
Questions on this session? Contact: training@ravingconsulting.com
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Tuesday Morning, April 22, 9:00 AM
to Noon
Tribal Labor Relations II: Tribal Leaders’ Forum: Implementing Your Tribe’s Labor Laws
[ This workshop will end at Noon ] |
Details Coming Soon
Speakers:
- Jerry Levine, Holland & Knight
- Ronald T. Pfeifer (bio)
Labor & Employment Law Practice Group, Godfrey and Kahn
Ronald T. Pfeifer is a member of the Labor & Employment Law Practice Group in the Green Bay office.
Ron counsels employers on human resources issues generally. He advises employers regarding employee discipline, for example, as well as discrimination issues of all kinds. As a result, Ron's practice involves representing employers before Wisconsin's Department of Workforce Development (and a host of other similar state agencies) and the Equal Employment Opportunity Commission. Ron often deals with issues such as downsizing, the Americans with Disabilities Act, compensation issues under the Fair Labor Standards Act and covenants not to compete.
Further, Ron represents employers in matters before the National Labor Relations Board [including representation elections]. He directs employers in their collective bargaining negotiations and frequently represents employers in arbitration cases when they are unable to resolve pending disputes with the labor unions which represent their employees.
Ron frequently lectures on subjects of concern to employers based on his experience in the area.
Ron received his bachelor of arts degree from the University of Nebraska and his law degree from Northwestern University Law School in 1972.
- Steven D. Wheeless (bio)
Partner, Steptoe & Johnson LLP
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Tuesday Morning, April 22, 9:00 AM to 10:00
AM
Current Market Conditions - The Preservation & Growth of Tribal Wealth |
Details Coming Soon
Speaker:
- Joseph S. Hoon (bio)
Senior Vice President, Director- Investments
Banc of America Investment Services, Inc., San Francisco, CA
Joseph is responsible for working with clients on developing an overall investment strategy. Joseph has several years of advising and managing assets for high net worth individuals, foundations, corporations, Native American communities and Alaska Native corporations. Prior to joining Bank of America’s Private Bank in 1994 (formerly the Private Client Services Group of Montgomery Securities & Banc America Securities LLC), Joseph performed financial consulting services for a number of Fortune 500 companies and worked in Washington, D.C. for the Republican National Committee under the Reagan and Bush White House. Joseph graduated with a B.A. in International Economics and a minor in German from the University of California, Los Angeles in 1986, and earned his Masters of International Management in 1991 from the Garvin Graduate School of International Management, Thunderbird Campus. Joseph is an NASD Registered Representative.
Questions on this session? Contact:
joseph.hoon@bankofamerica.com
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